It’s that point of yr — summer season holidays are coming to an finish and CMW is shortly approaching. We’re excited to be again once more this yr as a platinum sponsor, and to emphasise our imaginative and prescient of integrating the advertising and marketing group and constructing a “Workforce of Groups.”
When you’re a CMW veteran, you’ll know the place to get your espresso (NewsCred’s sales space — which is 407 this yr). However listed below are another causes for veterans and newbies alike to go to our sales space, meet our staff, and sit in on our CEO’s talking session. (And did we point out espresso?)
There’s a shift taking place in content material advertising and marketing
It’s becoming that the theme of this yr’s CMW is “Amaze Your Viewers.” Shoppers have excessive expectations, and fragmented content material experiences simply gained’t reduce it nowadays. In truth, in accordance with Salesforce’s “State of the Linked Buyer” report, 67% of consumers say their customary of a “good expertise” is greater than it has ever been. So it’s important to have a united advertising and marketing org primarily based on transparency, visibility, and collaboration in an effort to guarantee constant messaging throughout campaigns that span a wide range of channels. Lengthy gone are the times the place entrepreneurs work solely inside their part of the advertising and marketing org — groups must collaborate in an effort to create the sturdy, omnichannel expertise that buyers have come to anticipate.
Our CEO, Shafqat Islam, shall be taking a deep dive into this transformative shift, why it issues, and the way content material entrepreneurs can embrace this method whereas remaining the fashionable advertising and marketing heroes that they’re. Don’t miss his session — Ushering within the Period of Built-in Advertising and marketing: How (and Why) Content material Groups Can Drive Organizational Transformation — happening on Thursday, September 5, at 1:45 pm in Room 1.
Options are so as
Sure, it’s true that the advertising and marketing panorama is altering. And sure, it’s true that change will be troublesome — but it surely doesn’t must be. You didn’t suppose we’d advocate for organizational change with out having an answer, did you?
By enlisting the assistance of a content material advertising and marketing platform that has content material creation, in-depth analytics, and marketing campaign administration capabilities your advertising and marketing group can simply make the transition to being an built-in staff that creates and disseminates top-notch content material with constant model messaging. Cease by our sales space (#407) for a demo and to speak to one in every of our consultants about how NewsCred’s award-winning content material advertising and marketing platform will help your staff to: collaborate, work effectively, and handle campaigns all through their complete lifecycle — from ideation to measurement.
Professional tip: If you wish to get forward of the sport, guide a time now to keep away from the traces at our sales space and make sure you get to talk with one in every of our knowledgable consultants about how NewsCred’s CMP will help your advertising and marketing group.
Now we have the products
One phrase — espresso.