Wanna get began on this planet of spy instruments?
We not too long ago found an ideal platform which is able to change the best way you take a look at spying in your opponents’ push, native and grownup adverts for good.
This neat software program provides you the whole lot it is advisable to spy in your competitor’s adverts and take your individual advert campaigns to a complete new degree.
It’s packed filled with helpful options that guarantees that can assist you create successful campaigns and creatives very quickly in any respect!
However does Anstrex dwell as much as its identify and the way does it examine to main opponents within the trade?
Let’s discover out!
One of many first issues that strikes you when introduced with Anstrex is the standard of the design and the meticulous consideration to element.
It’s clear from the beginning that you just’re working with an organization that takes its mission severely.
From the properly introduced homepage to the login dashboard – we’ll come to this later – the whole lot screams high quality.
The identify itself is an acronym of three phrases – Analyze, Strategize and Execute – and the platform goals to dwell as much as its identify by making a single unified place for push and native advert associates to handle their campaigns.
Simply how properly it manages to try this is what we’re gonna discover out!
However earlier than we get into the specifics concerning the platform, let’s take a look at who Anstrex is for. This could provide you with a fundamental understanding of why you may wanna use it.
Mainly, Anstrex is a competitor spy adverts instrument, just like names in the marketplace you might already be accustomed to, reminiscent of AdPlexity, however its focus is aimed squarely on the push notification and native adverts market.
With knowledge on 50+ advert networks and over 17 million adverts in 90+ GEOs, it actually boasts some spectacular stats.
So proper now you might be pondering, “Positive, however what makes it stand out from the opposite platforms I’m already utilizing?.”
Effectively, for one factor, it covers extra markets, networks and nations than another spy instrument.
It’s merely probably the most complete competitor spy instrument of its variety you could find.
It additionally provides a number of options that you just gained’t discover in any one of many competitor spy instruments, that means you would wish to have a number of month-to-month subscriptions for various platforms to equal all of the mixed options you get in a single month-to-month subscription for Anstrex.
And, earlier than you assume the catch have to be within the value, Anstrex has a really modest entry degree subscription plan, beginning at simply $59.99/month.
We’ll take a look at the plans in additional element a bit afterward, however this exhibits simply how a lot bang to your buck you’ll be getting for those who registered with the platform.
So the following query is, can it do all of the issues it says it may do, and does it do them properly?
Let’s discover out!
For these of you who could also be used to competitor spy adverts instruments, the dashboard could also be acquainted to you.
That’s as a result of, at first look, it’s not too far of a departure from the trade customary structure.
However don’t let that lead you to assume you’ve seen all of it earlier than!
Anstrex seeks to go far past the scope of different instruments and has packed tons of recent options beneath the hood that you just’ll wanna check out as quickly as you’ll be able to.
First off, let’s take a look at the highest navigation bar.
Proper off the bat it’s acquired a slick design, that’s simple on the eyes, and tremendous intuitive to make use of to get the outcomes you wanna see.
Relying in your month-to-month package deal, you’ll have the ability to choose Anstrex Push or Anstrex Native, after which apply a bunch of extra filters to your search outcomes that allow you to get actually particular with what you wanna discover out.
Earlier than we leap into these, let’s briefly contact on the profile icons for the logged in person.
Inside your account, you’ll be able to see two icons, one to your profile settings and one other to your video development module.
That’s as a result of Anstrex has some tremendous useful video modules which cowl each facet of the platform that can assist you get probably the most from the superior options.
Let’s go forward on click on on it.
You’ll see a bunch of video modules of differing size which drill down into easy methods to use every function.
When you’ve watched all these, you’ll be set to go and the video module icon will hit 100%.
Whereas it’s tempting to assume, “I’ve seen all this earlier than,” with Anstrex you actually haven’t and we strongly advocate to observe all of the movies to get probably the most out of the platform earlier than you begin to click on round.
Not solely are they properly introduced and tremendous simple to comply with, however they’ll provide you with priceless perception into what to do to make use of the platform to most impact.
In the event you want extra particular solutions to any explicit facet of the software program, there’s additionally glorious documentation through their information base, that takes you all the best way from a novice to superior person, and extra chat field help within the unlikely occasion your query hasn’t been answered.
We tried out a bunch of various options and search queries and had been pleasantly stunned to search out out each had been addressed within the video tutorials of the information base part.
Aside from simply being a pleasant contact, this exhibits simply how a lot care and energy has been put into every step of the method, and why Anstrex is making such a well-respected identify for itself as the brand new variety on the block.
The dashboard filters themselves are gonna provide you with a wealthy quantity of information to type by means of so you’ll be able to drill down into your opponents’ creatives and advert campaigns with laser precision.
Ranging from the highest, you’ve got Advert Community, Nation, Platform, Language, Class (Native solely), Affiliate Community, Tracker and Type filters out there.
This provides you an infinite quantity of potential to precisely pinpoint which creatives and campaigns are performing the perfect on a number of sources and targets.
Slightly below the highest navigation bar, you’ll discover secondary filters for Days Working, Alexa Rank, Advert-Energy and Gravity.
The final two are price mentioning in better element as they could be totally different from what you’re used to.
Advert-Energy will measure the lifetime efficiency of an advert, whereas Gravity measures the current efficiency of an advert over the previous few weeks.
So, relying on what data you’re searching for, you’ll most certainly need to give extra weight to 1 or the opposite of those filters.
That is nice for figuring out lengthy and brief time period traits and planning your individual campaigns accordingly.
There’s additionally a handy grownup filter change, in case you are working in an area the place grownup provides could elevate a couple of eyebrows!
One of many issues that Anstrex has added to the platform is the superior search filter that can assist you get solely probably the most related outcomes to your question.
This can be a big time saver and makes positive you solely see the outcomes which are most helpful to your campaigns.
Let’s go forward and click on on it.
You’ll discover there’s a bunch of operators you should use as a part of the superior search guidelines which you may also type by superior operators.
That is particularly helpful for looking out GEOs, while you wanna solely see the nations you need to see, mixed with advert networks and targets.
The boolean operator on the prime of the search operates with an And / Or perform, which supplies you limitless choices for the way you wanna view the information.
Utilizing this instrument you will get outcomes for creatives by combining filters and utilizing the equal / not equal / accommodates operators.
For instance, say you wanna seek for creatives on PropellerAds that don’t include the nation Switzerland.
Simply add your superior search parameter to seek for all adverts which don’t equal this nation code.
You’ll be able to add limitless guidelines and teams to the superior search to various levels of complexity and element, relying on how particular you need your search to be.
Upon getting created a search that matches your necessities, you may also save your superior seek for later use, which you’ll be able to entry at any time from the superior search panel.
Anstrex is an all-in-one package deal that does a wonderful job of every step of the best way.
The way to Use Anstrex
So how does Anstrex work?
Let’s run a search and see simply what this unhealthy boy is able to!
Let’s say you wanna discover your prime opponents within the relationship area of interest.
Effectively, to start with, enter your key phrase after which choose the filters you need to apply to the search.
For this instance I’m gonna enter the search time period relationship and select cell search ends in the UK with an advert power of 10 and operating for at the least 60 days.
This could give us a fast concept of the long-term traits for the artistic on this area of interest.
The search outcomes web page is a masonry structure which is able to present all of the creatives that match my search filters, sorted by advert power.
Right here’s what it appears like:
Every search outcome accommodates the date first seen, the date final seen, advert title and replica, cell and desktop creatives, advert power and gravity, nation codes and which advert networks the artistic is operating on.
One neat function you’ll be able to see proper off the bat is the flexibility to have the ability to run a reverse picture search in your opponents artistic.
Utilizing this instrument, and so that you don’t copy your opponents’ actual artistic, Anstrex has a hyperlink to a reverse picture search on all standard picture serps that can assist you discover comparable creatives to your adverts.
This works with each cell and desktop photos and is one other function that you just’ll discover extremely helpful as an affiliate.
So let’s go forward and click on the primary advert to see what we will discover out concerning the advertiser’s marketing campaign.
Right here’s what you’re gonna discover while you entry the main points for a selected artistic:
Synopsis – This tab exhibits you the Alexa Rank of the location by nation, together with the promoting community and artistic particulars.
In the event you scroll to the underside of the web page, you’ll discover a hyperlink to the advertiser’s website.
You’ll be able to entry the location URL direct for those who wanna see the web page. This part additionally accommodates a hyperlink to the Obtain & Deploy instrument mentioned under.
Statistics – Right here you’ll be able to see day by day stats of the artistic, in addition to the relative advert power over time.
Bid Historical past – It will present you the CPC statistics of the advert over time, however we discovered this isn’t out there for each artistic. So you might not all the time have entry to this data.
Creatives – This tab exhibits you all of the creatives from the present advertiser and might be filtered by advert power, gravity, date first seen, date final seen, and length. A second filter permits you to choose which platform you’re most keen on, with choices for desktop (Mac or Home windows), cell or pill.
Touchdown Pages – It will present you the present touchdown web page together with another touchdown pages discovered for the advertiser and has hyperlinks to go to the web page, copy the URL or obtain and deploy the web page in your CDN.
Advert Networks – This instrument is self explanatory and offers you a breakdown of site visitors share per community.
Units – Discover out what p.c of adverts that had been goal to which gadgets.
Geo – Share of site visitors per GEO.
That’s quite a lot of data!
By the point you’ve completed analyzing every facet of the competitor’s marketing campaign and discovering out the place its strengths lie, you’ll be properly in your method to creating your individual profitable advert campaigns very quickly in any respect.
Use this search filter to uncover opponents in your area of interest, together with profitable advert community platforms and touchdown pages or take a look at a selected competitor’s technique to search out out trade traits and what’s working in your area of interest proper now.
For the actual advert we clicked on, we will see within the synopsis tab that the advert is receiving 39.three% from GB, 17.5% of site visitors from CA and 31.eight% for the USA.
We are able to view the touchdown pages and extra creatives for the marketing campaign, in addition to which networks have the best share of site visitors.
Use this to uncover worthwhile creatives, gadgets, GEOs and site visitors sources to your personal campaigns.
Associates within the inbound and outbound URLs for the web page can click on on the URL chain button within the synopsis tab, which is able to allow you to see the clicking IDs and sub IDs for the URL strings, together with discovering cloaked URLs.
The one factor we couldn’t decide was which touchdown pages the place particular to which GEOs.
So you might must dig a bit of deeper for those who wanna discover out this data, utilizing a proxy or VPN service.
Touchdown Web page Deployment Device
Maybe one of the vital thrilling options in Anstrex is the touchdown web page deployment instrument.
For any non-coders on the market, that is gonna prevent a bunch of time and provide you with manufacturing prepared landers to rival to competitors in seconds flat!
In the event you do know easy methods to code, it’s nonetheless a brilliant efficient method to deploy your touchdown pages and minimize down on the quantity of coding work required.
It’s such a cool method to not solely spy in your opponents landers however really replicate them in your individual campaigns, we’re stunned nobody considered it earlier than.
Simply consider on a regular basis you’ll save on paying builders or hand coding your individual work from scratch!
A phrase of warning although – don’t simply depend on utilizing a competitor’s touchdown web page to usher in the bread and butter.
You’re nonetheless gonna need to apply cut up assessments and optimize your pages. So use this instrument to get a head begin, to not outright plagiarize competitor campaigns.
As this instrument downloads within the background, you additionally don’t have to attend for it to finish and might proceed different searches whereas it really works its magic.
You’ll be able to entry the online downloader at any time by clicking in your profile icon and choosing the Webpage Downloader from the drop-down menu.
There you’re gonna see a listing of all of your downloads prior to now 24 hours.
Any downloads made earlier than this are routinely faraway from the system.
Ideally, it might be good to get a notification about this, because it’s simple to neglect while you first clicked to obtain a specific web page.
Having stated that, we discovered it took just a few seconds to obtain every web page. So that you shouldn’t have to attend lengthy to view your recordsdata.
Subsequent, click on the Edit button from the chosen web page you wanna use.
This half is tremendous cool!
Anstrex comes with a built-in WYSIWYG editor so that you can make adjustments to the lander on the fly.
You’ll be able to edit the web page with the instruments out there and decide to edit all hyperlinks, edit JS and discover and exchange copy to match your individual provides.
It’s also possible to edit the supply file if it is advisable to take a look at the code in additional element.
In the event you’re gonna do that, be sure to take away all monitoring from the web page. In any other case, that is gonna lead proper again to the unique advertiser!
This can be a good contact and exhibits simply how properly thought out the instrument is for associates.
Let the instrument do its factor and possibly seize a espresso whilst you watch for the optimization instrument to finish.
It is going to be accomplished earlier than you get again and relying on the dimensions of the web page, you might discover your recordsdata able to go earlier than you even boiled the water!
Subsequent, you’ve got two choices:
Obtain the Zip
Deploy the recordsdata in your server.
For the obtain recordsdata choice, merely add these recordsdata to your individual server, and also you’re good to go!
For the deploy choice you’re gonna must click on on the Handle Server Accounts from the profile icon drop-down menu to get arrange.
To try this, go forward and click on on Add a New Account and enter your AWS credentials, together with the Nickname of your Amazon S2 bucket, alongside along with your Entry Key and Secret.
Go to the assistance recordsdata for those who want help with the place to search out and set this up in your AWS account.
As soon as that is deployed on the server, you merely click on the hyperlink to entry the web page.
This may even aid you join your individual Amazon cloudfront distribution to your bucket with a customized area identify to your touchdown pages.
If all this nonetheless appears like an excessive amount of work to you, and it actually isn’t, Anstrex has shared use of its personal Amazon S3 bucket that you should use an a subscriber to launch your touchdown pages.
Merely undergo the steps as earlier than, however as soon as the web page is deployed choose to make use of the shared internet hosting choice, reasonably than deploying the recordsdata by yourself bucket.
If this will get any simpler, your builders are gonna be out of a job!
That stated, we’d encourage you to at the least host your individual recordsdata, as this offers you extra management over the longevity of the pages and permits you to create your individual web page names through Amazon CDN.
The favorites part is one other function you’re gonna love!
Merely click on the center icon on any artistic so as to add it to your favorites.
You’ll be able to file favorites by community, nation, platform, language and tracker and kind them, as per the primary search perform on the dashboard.
A neat function right here is the flexibility so as to add teams to your favorites, and to maneuver creatives into teams just by dragging and dropping them from the browser.
For all of the bells and whistles you’re gonna discover with the platform, Anstrex Push and Anstrex Native are very competitively priced.
This can be topic to vary additional down the road, however for now we’d say it’s an actual cut price in comparison with equally priced providers in the marketplace.
For the Anstrex Push plan, you’re taking a look at $79.99/month.
This contains the whole lot it is advisable to spy in your opponents’ campaigns and discover successful site visitors sources and creatives to your personal provides, with limitless searches and alerts.
Anstrex Native plan provides exactly the identical performance however is restricted to native adverts and is priced at $59.99/month.
In the event you want each Push and Native, go for the Push + Native plan at $124.99/month, which is $15 or 10% per thirty days higher worth than for those who selected each plans individually.
Anstrex is way more than simply one other native and push adverts competitor spy instrument.
It’s progressive and impressive and, for probably the most half, manages to achieve its imaginative and prescient.
The interface is intuitive and properly designed however the place the platform actually shines is in its perform, which far exceeds the scope of its opponents.
It has all the same old options you’ve come to anticipate from a competitor adverts spy instrument, however way more apart from.
And, in some way, regardless of this, Anstrex stays uncluttered and person pleasant by solely including options that add actual worth to its customers.
Different spy instruments ought to sit up and take discover, as a result of if what we’ve seen from Anstrex thus far is something to go by, there’s tons extra in retailer.
We simply hope that it manages to remain on monitor and stays true to its function and doesn’t develop to incorporate too many extra options which may probably result in over complication.
To date, that’s not been the case, and every new function firmly helps associates in making their life simpler, whereas giving them quick entry to the sources they should create successful campaigns in brief order.
In the event you’re critical about spying in your opponents’ native and push advert campaigns, you owe it to your self to provide it a attempt!
We expect you’ll like what you see.